Digital Marketing Manager Lê Bá Thanh Bình | ứng viên tìm việc Kinh doanh tại Hồ Chí Minh

Tên trường: Đại hoc Kinh Tế

Giai đoạn: 2006 -2009

Tên khoa: ĐHCQ

Địa chỉ: Hồ Chí Minh

Ghi chú học tập: Marketing Marketing

Tên trường: I. A. M (Institute Of Applied Marketing)

Giai đoạn: 2011 -2014

Tên khoa: Certificates

Địa chỉ: Hồ Chí Minh

Ghi chú học tập: - Marketing Strategy - Building Brand Leadership - Market Research

Tên trường: Pro-Skills

Giai đoạn: 2010 -2013

Tên khoa: Certificates

Địa chỉ: Hồ Chí Minh

Ghi chú học tập: - Problem Solving - Effective Communication - Self-Effectiveness

Tên trường: BMG

Giai đoạn: 2012 -2015

Tên khoa: Certificates

Địa chỉ: Hồ Chí Minh

Ghi chú học tập: Digital Marketing

Tổ chức: ASSOPHARMA

Giai đoạn: 8/2011 -8/2012

Hình thức làm việc:

Chuyên môn: Assopharma is a leading pharmaceutical company in the pharmaceutical import and distribution of specialized treatment and care for men. Responsible for planning strategy and implementing marketing activities to increase brand awareness, building and launching for two products: Proxeed and Ezerex. + Communication and viral campaign information through channels: PR Online, Banner Ads (Dantri.com, 24h.com, vnexpress.net, thanhnien.com.vn, webtretho.com …), Forum Seeding channels (bacsi.com, eva.vn, webtretho.com, anhemoi.com…), PR, Adverting ( Tuoi Tre, Thanh Nien, Bong Da, Suc Khoe…) and radio channel. + Plan and execute “Online Consulting” on Thanh Nien online. + SMS and Email marketing to take care customers and doctors + Allocating POSM to hospitals, pharmacies, doctor’s offices, Gym Centers… + Execute trade promotion and consumer promotion to launching products.

Tổ chức: DONG TAY Promotion

Giai đoạn: 10/2005 -04/2012

Hình thức làm việc:

Chuyên môn: Dong Tay Promotion is the subsidiary of Dat Viet Corporation, which is one of the biggest media company in Viet Nam. Build and manage a freelancer team to compose, collect and edit questions for two TV gameshows “Chung sức” and “Chuyện nhỏ”.

Tổ chức: VIEN THONG A Company

Giai đoạn: 5/2010 -10/2010

Hình thức làm việc:

Chuyên môn: Vien Thong A is one of the top retail chain mobile, laptop, accessories part in Viet Nam. Responsibile for Vien Thong A’s visual merchandise. + Handled the visual merchandiser for mobile and laptop segment. Worked with brand managers to allocate, manage and implementation promotion activities. + Worked with all of mobile and laptop brand representatives to replace new cabinets, images, advertising, POP by brands for all of VTA’s stores to appropriate for VTA’s standards. (Nokia, Sam Sung, LG, HTC…) + Managed (image, display, places), allocate and approve of brands to advertise, organize events, promotions…in VTA’s stores: launching Nokia C3, Sam sung Wave… + Set up operation process among Visual Merchandise and other departments. Set up Renew store process, supporting process between VTA and suppliers.

Tổ chức: ANH RANG GROUP

Giai đoạn: 6.2009 -4/2010

Hình thức làm việc:

Chuyên môn: Anh Rang is the sole optical distributor for 80% market share in Viet Nam. + Implement and supervise marketing plans (advertising, events, sponsorship, promotion…) to launch and re-launch eyewear products. + Implementing trade marketing activities, retailers classification, building retailing policy. + Guide and support sales, POS to display image, product, POP to increase revenue.

Tổ chức: FACE DIGITAL COMMUNICATION

Giai đoạn: 08/2012 -Present

Hình thức làm việc:

Chuyên môn: Face Digital is the digital agency company specializing in planning, website building, online communication and social network. Main responsible for project management to make sure that Digital Marketing Campaigns are followed on time and get KPIs and objectives; such as: + Conceptualize, develop and planning innovative digital marketing strategies and solutions to the clients. Build relationship with Clients, Partners, Suppliers and Freelancer Teams. + Manage the team, monitor the freelancer team and work with Partners, Suppliers to support the digital campaigns, such as MTECH, PLUS MEDIA, AKA, VNG Support Team, Facebook Group Admin … + Support to Account Team to prepare the creative proposals for pitching and new campaigns (Highlands Coffee, Citimart, VIB bank, BHD, Nestle…). + Building, planning and managing projects. + Responsible for managing and reporting the activities follow campaigns Key Projects: + “Suc Manh Tri Thuc” Compaign, Thien Long Group from 09/2012 - Present Increase the brand awareness nationwide with more than 2 million visits in the microsite bancobiet.vn. Held successfully “Kham Pha Kho Tang Kien Thuc” with over 6000 participants and iIncrease fans in Facebook from 10,000 to over 160,000 and 20,000 in Zing. + “Bung Suc Song Cung Twister” & “Thu Tai Doan Bai Hat” Contest, "Do Suc Am Nhac" Fanpage from 12/2012 – 02/2013 Managed the fanpage (admin) and raise the number of fans from 7000 to 10000 fans by successfully organizing the game “Bung Suc Song Cung Twister” and “Thu Tai Doan Bai Hat”. Led the education and brand awareness for Twister brand via the game show “Do Suc Am Nhac” on HTV7 + “Khoanh Khac tiNi” Compaign, tiNiWorld from 08/2012 – 10/2012 Successfully held the contest “Tini Moments” to increade brand awareness among potential customers. Introduced edutainment centers and characters of tiNiWorld.