Digital Marketing Manager Nguyễn Thanh Phong | ứng viên tìm việc Quảng cáo/Marketing/PR tại Hồ Chí Minh

Tên trường: RMIT University, Ha Noi

Giai đoạn: 2010 -2013

Tên khoa: Bachelor of Commerce

Địa chỉ: Hồ Chí Minh

Ghi chú học tập: Commerce

Tên trường: RMIT University, Melbourne, Australia

Giai đoạn: 2007 -2010

Tên khoa: Bachelor of Business Information System

Địa chỉ: Hồ Chí Minh

Ghi chú học tập: Business Information System

Tổ chức: Lotte Dat Viet Homeshopping

Giai đoạn: Mar 2012 -Current

Hình thức làm việc:

Chuyên môn: • Responsibility for planning and budgetary control of all digital marketing • Develop a digital marketing strategy (that includes owned, paid and earned media) to improve awareness, engagement and perception & to drive online traffic to the company website • Responsible for all Online CRM Marketing activities (Email/SMS Marketing, Database Development strategy) • Overseeing the social media strategy for the company (include strategies to increase Facebook fans, and manage company’s fanpage) • Managing the redesign of the company website (a responsive design website to catch up with the new mobile trend). Improving the usability, design, content and conversion of the company website. Manage the website including editorial content, features, operations and reporting and analysis • Measure ongoing ROI and process improvement for online marketing strategies

Tổ chức: Zalora Vietnam

Giai đoạn: Apr 2012 -Dec 2012

Hình thức làm việc:

Chuyên môn: • Provide analysis insight and strategy on different online marketing channels such as SEO, Google Adwords, Facebook CPC (cost per click), and other local CPC channels. Working together with marketing executives to improve online KPIs such as CTR (click through rate), bounce rate, goal conversion rate… • Provide recommendations on budget allocations between different online marketing channels so that overall KPIs can be achieved (number of visitors, pageviews, number of transactions…) • Recommend improvements on landing pages and navigation system of the website to enhance customer’s browsing experience • Work with offline marketing teams on tracking and measuring effectiveness offline campaigns • Report sales and marketing KPIs to regional headquarter in Singapore. Collaborate with Regional Business Analysis team to provide feedbacks and insights on local marketing activities • Collaborate with other departments (Design and Content) to prepare newsletter emails every week. Provide insight and strategy based on data from Email management system and Google Analytic, to constantly improve the open rate, click rate and conversion rate of newsletter emails

Tổ chức: SDL International

Giai đoạn: Oct 2010 -Apr 2012

Hình thức làm việc:

Chuyên môn: • Monitor, collect and analyse social media conversations over Facebook, Twitter, blogs and forums • Draw key insides from research data and co-operate with quantitative/ qualitative researcher to develop marketing strategies for clients • Manage small teams with multiple research projects at the same time. Review research reports from other junior team members • Client ranging across various industry, from technology such as Microsoft, Trend Micro, Citrix Online… pharmaceutical such as Abbott, GlaxoSmithKline…