Digital Marketing Manager Nguyễn Thị Anh Thi | ứng viên tìm việc Du lịch/Nhà hàng/Khách sạn tại Hồ Chí Minh

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Tổ chức: Công Ty Tnhh Tín Đạt

Giai đoạn: 01/2009 -12/2009

Hình thức làm việc:

Chuyên môn: Planning and managing marketing team include: marketer, programmer, designer and data entry. I optimized website on search engine, affiliate program and Social Network.

Tổ chức: Tổ Chức Giáo Dục & Đào Tạo Apollo Việt Nam

Giai đoạn: 05/2011 -09/2012

Hình thức làm việc:

Chuyên môn: Lead, develop and deliver digital marketing plans in order to reach required traffic or subscriber targets and to reach the required audience. Manage online agency in campaigns. Manage email marketing campaign include: content, coding email html template, database management, testing and sending email, tracking and reporting after campaigns. Create and maintain regular traffic reports with clear analysis to guide editorial, product development and communication planning. Manage SEO capabilities (external or internal) to ensure that our sites are optimized for search engines Run SEM campaigns efficiently and economically to ensure that we get competitive click through rates for SEM keywords Manage and measure the social media strategy. Manage and develop the digital CRM strategy via emails. Ensure all campaigns are delivered on time and on budget Ensure data, learning and ROI analysis from marketing campaigns are reported back to the business Ensure the appropriate branding and brand messages are used in campaigns Own all requests from other areas of the business requiring consumer contacts such as user surveys, panel testing, email launches, etc Ensure user data is captured and data management strategies. Maintain in digital media and future technology market understanding.

Tổ chức: Công Ty Cp Tập Đoàn Vina (Vng)

Giai đoạn: 12/2009 -04/2011

Hình thức làm việc:

Chuyên môn: Responsibility in: - Display Ads: Manage company’s ads network include: + Researched media placements, planning, and buying of ad space. + Manage company’s ads network calls IAA. + Media planned and proposed different media advertisements that will be effective for product. + Optimized and analyzed Media Campaigns by tracking: impressions, CTR, leads. + Maintain close relationship with publishers - Email marketing: + Developed creative and effective email campaigns to drive customer retention. + Worked with email provider to ensure deliverability through all ESPs and maintained white list status. + Grown user database. + Coding email template in html. + Optimized and analyzed Email Marketing Campaigns by tracking response rates (open rates, click rates, bounce rates). - Google Analytics: manage Google Analytics account. - Social media in campaigns. + Contribute strategy and solutions to new business efforts + Monitor social networks for potential threats or opportunities + Conduct online research to identify Web sites and online influencers for outreach + Work with the Product development team to ensure social media tools (for ex. FB connect, Sharing buttons) are kept up to date + Manage presence in social networking sites including Facebook, Twitter, and other similar community sites, posting on relevant blogs, and seeding content into social applications as needed. + Engaged users + analyze and monitore Social Media. + Monitor trends in social media tools, trends and applications