Internet Marketing La Giang Long | ứng viên tìm việc Quảng cáo/Marketing/PR tại Hồ Chí Minh

Tên trường: Post & Telecommunication Institute Of Technology Of Hcm City - Ptit

Giai đoạn: 2011 -2014

Tên khoa: Bachelor

Địa chỉ: Hồ Chí Minh

Ghi chú học tập: Information Technology - Telecommunication

Tên trường: Information Technology Center Of Hcm University Of Science - Hcmus

Giai đoạn: 2008 -2011

Tên khoa: Certificates

Địa chỉ: Hồ Chí Minh

Ghi chú học tập: Microsoft Software Programming & Photoshop

Tên trường: Foreign Language Center - Branch 1 Of Hcm University Of Pedagogy - Hcmup

Giai đoạn: 2009 -2012

Tên khoa: Certificates

Địa chỉ: Hồ Chí Minh

Ghi chú học tập: B / C / TOEFL iBT

Tên trường: Training Center, Club

Giai đoạn: 2012 -2015

Tên khoa: Certificates

Địa chỉ: Hồ Chí Minh

Ghi chú học tập: Soft-skills

Tên trường: Google

Giai đoạn: 2013 -2016

Tên khoa: Google Certificates: Search Advertising Certificate & Display Advertising

Địa chỉ: Hồ Chí Minh

Ghi chú học tập: Pass 2 Google Adwords Advanced Certificate.

Tổ chức: Tan Hong Co. Ltd - Branch 2

Giai đoạn: 04/2010 -09/2010

Hình thức làm việc:

Chuyên môn: * Company description: Tan Hong is representative office of C4I-Tadiran branch which belongs to Elbit System at Israel. Primary partners of TAN HONG are many big organizations in Vietnam. For instance: VAXUCO - State Monopoly Company of Ministry of Defense; DCCD - Construction Company (Directly under Ministry of Defense of Viet Nam); Viet Nam Telecommunication Corporation - www.vietnamtelecom.org.vn, etc. * Main duties: Being a technician – IT Dept. + Taking main responsibility for researching, translating tasks. Understanding the technology about weapons, equipment, telecommunication technologies, etc. Taking part in, applying, and implementing on company’s projects. + Working with foreign professors from Israel.

Tổ chức: Equest Academy

Giai đoạn: 07/2009 -11/2011

Hình thức làm việc:

Chuyên môn: * Company description: First of all, EQuest is a language center which provides both General and Academic English course. Second, Overseas Education and Consulting Service (Secondary/Higher/Master education) are other strategy products of this academy. For instance, total money EQuest applied can reach 900 million VND/year/candidate of top IVY in US. At present, EQuest has 13 branches in Hanoi, Ho Chi Minh and Da Nang city. * Main duties: >> Internet Marketing: Self-Performing these major tasks: + Writing, updating and managing the content of EQuest’s website. + SEO: building backlink through forum seeding. + Email Marketing: Designing newsletter on each specific campaign. Building and updating email database. Sending and reporting. + Social Marketing: Spread company information through social networks: Wikipedia, Facebook, YouTube (make & upload company event clips), Zing, Yume, etc. Forum seeding: Team leader of over 20 freelancers. + Media booking: book banner on many forums/websites for company branding. >> Traditional Marketing: + Understanding information, advantage/drawback, price and market share thoroughly about the education marketplace. Setting up and conducting short term and long term marketing strategy, target and operation plans. Dealing, reviewing and approving partner’s proposals. Preparing and contributing company events. + Investigating competitors: Monitoring all the situation activities, event promotions/advertising, after-sales service, etc. of competitors to propose an effective marketing strategy. Tracking, analyzing, surveying, and also creating competitor’s database. + Proposing marketing ideas, creating detailed plan, executing, checking, summarizing and reporting. + Carrying out customer surveys to assess demand, brand positioning and customers’ awareness. Getting feedback and testimony of customers. + Supporting sales team to push up revenue. Participating in building and developing corporate brand name. Decorating class at EQuest’s branch.

Tổ chức: Sieu Mua

Giai đoạn: 02/2012 -11/2012

Hình thức làm việc:

Chuyên môn: * Company description: A group coupon company like Nhom Mua, Mua Chung, Hot Deal, etc. Currently, Sieu Mua is growing rapidly day by day and just opening another brand: Tofaco.com * Main duties: Join marketing team when company just starting business and deal with many competitors at that hard time, my skill have contributed so much to the online marketing strategy of company and then training the team later: + Social Marketing: managing and expanding company’s branding; support sale team on these social network: Facebook, Google+, ZingMe, and other social networks/blogs. Also planning Facebook apps. + Email Marketing: Self building and following email process: Creating, filtering and managing email database. Scheduling all email campaigns and sending it to customers. Also preparing email content in some special holiday/events through year. Working well with email agencies: MailChimp, Fibo. + Advertising Networks: Self implement all these channels: Facebook Ads, Google Adwords, Yahoo Ads, Admarket (VC Corp), EClick (FPT). In additional, dealing and booking banner on many websites/forums through Google Ads Manager (DoubleClick For Publishers). + SEO: support both SEO on-page & off-page, online seeding. + Implementing some effective and potential sale channels of top e-commerce websites: 123mua.vn, Vat Gia, 5 Giay, etc. + KPI: keep monitor and measure conversion all times of each marketing campaigns. Also balancing marketing budget and make sure the highest ROI for company.

Tổ chức: VNG Corporation

Giai đoạn: 11/2012 -12/2012

Hình thức làm việc:

Chuyên môn: * Company description: Founded in 2004, today VNG is Vietnam’s leading Internet Company and currently dominates the local market with over 20 highly popular entertainment, community and software products. * Main duties: Building and developing VNG Ad network through media booking channel. Ensure weekly/monthly KPI to the final goal: VNG will achieve 50% market share in Vietnam advertising at the end of 2015. + Evaluating website and ad placement, then direct negotiations with the admin/webmaster to buy advertising at reasonable price (usually 20-50% lower than the market price). + Managing and caring webmaster / publisher. Tracking the progress of each contract. Ensuring timely and accurate payments and re-signing. + Continue development ad network and expand potential publisher through networking.

Tổ chức: WEBNATICS Vietnam & IDM Vietnam

Giai đoạn: 1/2013 -Hiện tại

Hình thức làm việc:

Chuyên môn: * Company description: Established since 2008, Webnatics currently has strong operations in Singapore and Thailand as well as in Southeast Asia area with a proven track record in Internet and Search Marketing for both B2B and B2C sectors. * Established in 2007, IDM Vietnam has co-operated with more than 200 big brands in Vietnam and in the region, not only marketing field in general but also digital marketing in particular. * Main duties: As a manager position, I have to keeping up-to-date and acquiring new skills from Google & Advertising Market by self-study, join online and offline Google seminars, conferences, etc. Luckily, I have well trained and good support from both Google Support Team, Webnatics (Singapore & Thailand) and IDM team. Also practical experience from many large projects: HSBC, ANZ, Standard Chartered, Vietnam Airline, Nhom Mua, VNG, PNJ, NIIT, Apollo and so on from domestic and foreign. + Getting customer’s brief from Sale and Account team. + Planning and making effective proposal to pitching to new clients: understand customer, analyze and compare competition, user behavior, market research, campaign goal, internet trend, etc. Presentation ready. + Building the best campaign structure, keyword list, good advertising messages base on various customer’s requirements: budget, time, location, product/service, goal, etc. + Managing all customer’s campaigns. Checking ad frequency and make sure it run smoothly during advertising time; problem solving include holiday or day off. + Optimize both customer’s website and SEM campaigns to bring maximum value for customer: traffic, lead, conversion or ROI. Also always ensure achieve KPI targets. + Building relationship with customers or partners. Educating client when necessary. + Weekly/monthly report to customer and manager. Continue propose next step and support for re-sign contract.