Marketing Executive Lê Thanh Hoa | ứng viên tìm việc Quảng cáo/Marketing/PR tại Hồ Chí Minh

Tên trường: Ho Chi Minh City Economic University

Giai đoạn: 2007 -2010

Tên khoa: Bachelor

Địa chỉ: Hồ Chí Minh

Ghi chú học tập: Major: Marketing

Tên trường: Đại học kinh tế TPHCM

Giai đoạn: 2003 -2006

Tên khoa: Đại học

Địa chỉ: Hồ Chí Minh

Ghi chú học tập: Maketing

Tổ chức: PRUDENTIAL VIETNAM FINANCE COMPANY LIMITED

Giai đoạn: 2009-04-01 -2014-12-01

Hình thức làm việc:

Chuyên môn: • Implement all marketing activities • Coordinate to organize company events, promotion campaigns: license, concept paper, poster, leaflet, logistic for Company Outing, Year-End Party, Lucky Draw, Awarding Ceremony etc. • Working closely with agencies and vendors to produce marketing materials • Coordinate with Sales team to conduct marketing campaign. • Handle PR campaigns of the company events. • Handle corporate gifts, photo shooting, recruitment poster, leaflet, banner production for Sales channels. • Prepare contents to produce the company’s quarterly chronicle and make sure the edition issue timely. • Assist and execute marketing plan as assigned: Email Marketing, Survey, etc. • Collect market information related to finance, banking industry and translate if any. • Update news on website. • Booking media plan as scheduled. • Monitor and report brand violations

Tổ chức: VIETNAM FASHION COMPANY

Giai đoạn: 2007-04-01 -2008-04-01

Hình thức làm việc:

Chuyên môn: • Organize and coordinate with media agencies and other departments in the Company in carrying out PR activities, opening & promotion events, activation programs, etc.; • Create and maintain good relationships with local media agencies, journalists and publications to ensure maximum positive news exposure for the Company; • Responsible for providing accurate, complete and effective communications to journalists and ensure proper production of promotion & advertising materials of the Company; • Prepare and supervise the production of publicity brochures, handouts, direct mail leaflets, promotional videos, photographs, films and multimedia programs; Devise and coordinate photo opportunities; • Document all advertising and PR materials of the Company, write and edit in-house magazines, articles and annual reports; • Negotiate with the magazines to get the most favored discount and PR support; • Develop client system;

Tổ chức: MSV ADVERTISING COMPANY LIMITED

Giai đoạn: 2006-04-01 -2007-04-01

Hình thức làm việc:

Chuyên môn: • Account Executive: Meet clients, discuss and understand their needs. Prepare proposal and brief creative team to have a perfect plan to meet clients’ needs. Present the proposal to clients. Look for new clients

Tổ chức: Công Ty Prodential

Giai đoạn: 01/2009 -03/2014

Hình thức làm việc:

Chuyên môn: Lên kế hoạch, hoạch định ngân sách

Tổ chức: Ngân Hàng Techcombank

Giai đoạn: 04/2014 -03/2016

Hình thức làm việc:

Chuyên môn: Lên kế hoạch, hoạch định ngân sách

Tổ chức: Techcombank

Giai đoạn: 2015-02-01 -2016-01-01

Hình thức làm việc:

Chuyên môn: • Support in drafting proposal: take data from Business, ACI to have baseline and rational for proposal • Group of Task relating to Trade Promotion Agency: prepare document to submit, get approval and prepare document to report after campaign • Design and deploy the approved marketing plan and campaigns, as well as new product launches across ATL and BTL channels • Build and manage priority customers and partners via care and loyalty programs • Coordinate with related departments such as Product Center, S&D, Procurement Centers, Operation Division, IT to implement marketing campaigns. • Support preparing campaign in design and communication; follow up to ensure timeline of design task, PR, Digital Marketing • Prepare and follow up internal communication and direct marketing item • Follow up with procurement to prepare the promotion gifts • Group of task relating to Lucky Draw activity • Reporting: tracking, assess each campaign effectiveness; making report and recommendation • Coordinate with Research team to analyze, execute research about campaign