Marketing Executive Lê Thị Thanh Trúc | ứng viên tìm việc Quảng cáo/Marketing/PR tại Hồ Chí Minh

Tên trường: University of Economics Ho Chi Minh City

Giai đoạn: 2010 -2013

Tên khoa: Bachelor of Economic

Địa chỉ: Hồ Chí Minh

Ghi chú học tập: • Having received scholarship for 4 semesters in University. • Core member of Bellclub (English club), Margroup (Marketing club), Yore (Economy researching club). • Having excellently completed course “Living skill for student” organized by University Council. Research subjects completed: • Collecting and analyzing elements which affect student’s using ATM card behavior. • Research on market segmentation for the perfume Miss Saigon. • Analyzing behavior and attitude of consumers for the soy sauce Maggi.

Tổ chức: VINAMR (Vietnam Marketing Research & Consultants)

Giai đoạn: 5/2011 -Hiện tại

Hình thức làm việc:

Chuyên môn: • Understand Marketing issues related to customers and market situations to properly determine the real nature of the research project (quantitative and qualitative research). • Planning on executing projects: Budget preparation, estimating timeline of completion, manpower assignation… • Supervising projects progress, assuring projects quality as required. • Collecting, processing and analyzing figures through Data Processing (SPSS, Epi Data, Excel …) to support customers in Marketing strategy. • Supporting Marketing Manager in completing reports and presenting results of projects. • Upholding close relationship with customers and increasing potential customers. Completed projects: • Research on customers’ satisfaction on using warranty and repairing car services. • Testing advertising logo for the brand Com Viet. • Measuring favorite level of customers for the odour of the new fabric softener. • Researching on customers’ satisfaction when buying commodity in Big C supermarket. • Interviewing, collecting health experts’ advice on a new antibiotic. • …