Marketing Executive | Marketing Assistant Trịnh Xuân Thảo | ứng viên tìm việc Kinh doanh tại Hồ Chí Minh

Tên trường: University Of Finance And Marketing

Giai đoạn: 2009 -2012

Tên khoa: Bachelor Of Business Administration (B. B. A.).

Địa chỉ: Hồ Chí Minh

Ghi chú học tập: • Fundamental Marketing ○ Basics and planning - About Marketing - Market Planning • Marketing management ○ Inbound Marketing - Marketing Research (tools & methods to examine markets, their needs, competitors, etc.) - Competitive Analysis - Pricing - Positioning (including writing your positioning statement) - Naming and Brand ○ Outbound Marketing - Advertising and Promotions - Public and Media Relations - Sales - Customer Service - Customer Satisfaction - Social Networking ○ Protecting Ownership of Your Products/Services - Intellectual Property ○ Evaluating Your Marketing Efforts - Evaluating Your Marketing and Advertising Activities ○ Marketing On Telephone and/or Online - Telemarketing - Email Marketing - Social Networking - Online Reputation Management ○ General Resources - Additional Perspectives on the Basics of Marketing - Additional Information for Nonprofits - General Resources About Marketing

Tên trường: Vietnam National University Of Ho Chi Minh City

Giai đoạn: 2009 -2012

Tên khoa: Certificate, Course Of The Senior Economic Expert.

Địa chỉ: Hồ Chí Minh

Ghi chú học tập: • International marketing • International supply chain management including purchasing, transportation, distribution and logistics • International finance • Strategic management • Cross-cultural communications skills

Tổ chức: Banyan Commercial Co. Ltd

Giai đoạn: 11/2010 -present

Hình thức làm việc:

Chuyên môn: • Responsible: o Create marketing plans for promoting new product launches. Including brands: Lee,Samsonite,American Tourister, Delsey, etc. o Create proposal to direct manager, suggest the idea and budget to launch new products. o Collect the documents, materials and customize to distribute to media channel on launch, including: new media campaign documents, advertisement artwork files, press release master, etc. o Manage designer team to create artwork and production, including 3D and 2D artists. Example: Display 3D plan view, Paper Printing, POSM, etc. o Create execution plans to cooperate with other departments for launches. o Manage and follow up with agency for all of activities , including: production, printing, event, celebrities, model, PG, door gift, light and sound, etc. o Building relationship with the press and media community to release message and leads information about brand and product benefits on launch. o Direct working with department stores to cooperate to launch new products and promotion program monthly, including: Parkson stores, Diamond Plaza, The Garden Mall, Pico mall, Tax trading center, NowZone Fashion Mall, etc. o To collaborate with premier partners to get sponsor and recruit customers, including: HSBC Bank, ANZ Bank, Vietravel, etc. o Implement promotion programs to push sales volume. o Consolidate sales volume info from Sales Supervisor and Area Sales Manager. o Review and report to direct manager about launch process and other marketing activities, including: PR cover, marketing activities and promotion, etc. • Selected Achievements: o Successful to launched 3 collections for Lee in 2011, including: Lee Solar Denim, Lee Water Proof Jeans and Lee Fall Winter collection. o Build brand awareness to young customers for LEE as popular denim brand from USA. o Develop to open 1 new store in 2011 and new 2 stores in first half of 2012. o Build up to more than 3600 fans and 650 friends with about 292,000 post views, 5,700 post feedback for Lee on Facebook. o Created web portal to transform previously archaic catalogues into a dynamic website improving communication flow and adding an effective sales tool for luggage division, including: Samsonite, American Tourister, Delsey, Carlton, etc. o Have strengths of cost-effective marketing management and negotiations to end each campaign an average of 15% under-budget (without compromising business growth goals).

Tổ chức: H. T. C Communication

Giai đoạn: 09/2008 -11/2010

Hình thức làm việc:

Chuyên môn: • Responsible: o Create the proposal to suggest the creative idea and budget for each project based on client’s idea brief. o Working closely with the Account team to get brief and approved from clients. o Manage designer team to creative artwork and promoting proposal to get approved from clients to launch project. Example: Corporate Identity, Advertisement Artworks, 3D event plan view, etc. o Create detail plans and sharing with other departments to cooperate to execution project. o Manage and follow up with suppliers to production, including: booking, printing, celebrities, model, PG, light and sound, etc. o Building relationship with the media channel to release message and leads information by each campaign. o Monitor and report costing process to direct manager. • Selected Achievements: o Team leader to execution media campaign for PV Gas IPO in 2010. Responsible for all of activities, including: Timeline and budget management, PR process, Creative design and printing, etc. o Member of team leader to execution for Hyundai India Dealer Convention. Manage to printing and production process. o Create web portal to transform previously update platform into a dynamic website improving client experience and to adding an effective introduce the company services.

Tổ chức: I. D. B Production

Giai đoạn: 01/ 2006 -08/ 2008.

Hình thức làm việc:

Chuyên môn: • Responsible: o Working closer with Account team to create the proposal to suggest the idea and budget for each project based on client’s idea brief. o Supporting Production manager to create plan to manage and execution project. o Working with designer team to promoting proposal on each project, including: story board, advertisement artwork, video effective, etc. o Follow up to execution project under senior manager direction. o Research and suggest to direct manager to improving product quality. o Review the project status to report to direct manager. • Selected Achievements: o Member of production team for major clients, including: Johnson and Johnson, Daso Group, TTA Gas, etc. o Successful production for The Saigon Times Group’s internal activities, Asia Lion Dance Festival, Ngoi Sao Ngay Mai show, Vua Bep game show, etc.