Marketing Executive Nguyễn Hà Mai Anh | ứng viên tìm việc Quan hệ đối ngoại tại Hồ Chí Minh

Tên trường: Saigon Institute Of Technology College Of Houston Community College System

Giai đoạn: 2012 -2015

Tên khoa: Aas Diploma

Địa chỉ: Hồ Chí Minh

Ghi chú học tập: - Principles of Marketing - Marketing Research and Strategies - Online Marketing (E-Commerce) - Selling and Retailing - Advertising and Sale Promotion - Human resource managment - Consumer Behavior - Service Marketing - International Marketing Management

Tên trường: Bristish Council

Giai đoạn: 2010 -2013

Tên khoa: Ielts Degree

Địa chỉ: Hồ Chí Minh

Ghi chú học tập: - Advance English

Tên trường: Vietnammarcom

Giai đoạn: 2013 -2016

Tên khoa: Certificate of Digital Marketing (Media & Social Marketing)

Địa chỉ: Hồ Chí Minh

Ghi chú học tập: - Digital Marketing Trends - Social Media Tools and Trends - Internet Marketing Tools SEM & SEO - Brand Positioning Online - Marketing Research Application & Media Measurement - Online Marketing Strategy & Intergrated Marketing Communications (IMC plan) - Pr Online & Mobile Marketing

Tên trường: AiiM

Giai đoạn: 2013 -2016

Tên khoa: Certificate of SEO (Search Engine Optimization)

Địa chỉ: Hồ Chí Minh

Ghi chú học tập: - Choosing keywords and build a complete set of keywords for website sales Measure effectiveness of SEO with Google Analytics - Using Google Analytics and Google Webmaster tools to evaluate the effectiveness of SEO - Orientation of keywords for SEO campaigns including onpage and offpage - Using SEO tools and Google Adwords for promoting website through Social channels and forum seeding

Tổ chức: Coffee Bean &Tea leaf at Metropolitan Building, Đồng Khởi Street, District 1

Giai đoạn: 8/2008 -7/2009

Hình thức làm việc:

Chuyên môn: o Improve team working skills o Abilities to communicate with variable customers o Develop and implement marketing strategies that include advertising

Tổ chức: Vietnam Communications Corporation (VCCorp), District 3

Giai đoạn: 3/2012 -6/2013

Hình thức làm việc:

Chuyên môn: Project 1: Build brand name for Eat.vn and Chonmon.vn _ Order food online channel. Chonmon.vn & Eat.vn are two sister sites leading the online food order market in Vietnam for customers to access hundreds of updated restaurant menus and order food for home delivery with just a few clicks. o Find out the appropriate communications channels with the Brand o Market research about order food online channel including competitors, customer segmentation, and the potential partner restaurants o Plan marketing including: Current marketing situation analysis, marketing mix and Action plan for products, price, promotions, and target consumers service. o Learn about fully food supply and delivery process and have good coordination with technical support, creative services and sales team in order to increase traffic and brand awareness. o Manage Twitter or Facebook profile in the name of a company, publishing new content and news related to that business on a daily basis in order to obtain new clients o Create a slogan and copywriter to devise an advertising or promotion campaigns o Monitor, analyze and evaluate the effectiveness of Marketing Strategies, Project 2 (freelance job): Outlet Marketing for FnB Express Company. FnB (foodsquare) is currently a company operating in the field of culinary, cooperate with more than 30 famous restaurant brands are present at Hung Vuong Plaza, Lotte Mart Dist 11, Lotte Mart Dist 7 and Vincom Central B. Basically, my task is making the outlet promotions for brand stores to increase brand awareness and sale effects. The promotions I create including: o Make a promotion plan in combination with Megastar Cinema to organize promotion program _ “Vào hè xem phim thỏa thích cùng Kitchen Express” for Kitchen Express brand store. o Create a promotion plan which is coordinate with Lotte Mart District 11 and District 7 to organize the promotion program _ “Combo ăn uống hấp dẫn chỉ với 69,000 dành cho thành viên Lotte Mart” for Kitchen Express, Coffee Express and Just Juice brand stores. o Build Pr plan and Grand Opening plan for foodsquare Vincom Center B.

Tổ chức: Grand Palace Wedding & Convention and Dìn Ký restaurant chain, Tân Bình District

Giai đoạn: 7/2013 -Hiện tại

Hình thức làm việc:

Chuyên môn: Project 1: Develop brand name of Grand Palace with other competitors in the fields of Wedding & Convention Center. o Make research and compare details the strength and the weakness of company with competitors o Create Marketing Plan base on research analysis to improve the brand awareness on both sides of marketing online and marketing offline o Manage and promote the development of social channel through Facebook, Google Plus, Social network photos (Pinterest, Flick, Tamtay, Tumbrl), Youtube, Forum seeding o Get a good relationship with press agency to run the promotion programs on newspaper, magazine at right time. Implement the funding plan for the program Project Runway and Vietnam Next Top Model, Cô dâu đại chiến 2 and Xui mà Hên film (Galaxy Studio - JSC Thien Ngan Film) o Create appropriate promotions for each time including peak time and low time of Wedding seasons. o Make culinary events and buffet promotions by POSM, vouchers, VIP Card and online promotions to stimulate consumers to come and come back Dìn Ký Restaurants Project 2 (freelance job): Reorient the Brand identifies of Inmatech Corp. Inmatech has known as a young brand in the maritime sector in the field of providing nautical chart and marine publications. o Make plans to reorient the brand identity for the company o Investigate and evaluate competitors, market share and products in order to identify target customers, target market. o Develop and implement marketing campaigns for products and services of the company, including all stages of marketing (advertising, promotion campaigns, pricing, and distribution channels) o Clarify the important of customer service plans to improve the technical network to support business development.