Marketing Manager / Digital Marketing Manager Thien Do | ứng viên tìm việc Ngân hàng/Chứng khoán/Đầu tư tại Hồ Chí Minh

Tên trường: Oklahoma State University, United State of America

Giai đoạn: 2007 -2010

Tên khoa: Bachelor of Science in Economics

Địa chỉ: Hồ Chí Minh

Ghi chú học tập: Important Courses Taken and Description Finance and Accounting courses: Agricultural Marketing and Price Analysis: Supply, demand, and price determination withinthe institutional environment of agricultural commodity markets. The roles provided by government intervention, marketing agreements, and cooperatives in agricultural markets. Some graphical analysis of commodity market data. Fundamentals of futures markets applied to agriculture. Commodity and Future Market: The nature of commodity futures markets and the mechanics of trading. Important topics covered are fundamentals and technical aspects of commodity prices, basis and basis trading, hedging and hedging strategies, regulating commodity trading, tax aspects. Appreciation of principles via computer game Advanced Agricultural Finance: Financial management concepts applied to agricultural firms. Financial models that incorporate uncertainty and risk via stochastic simulation. Risk/return tradeoff for stocks and portfolio management. Agricultural Finance: Analyze farm and agribusiness financial statements. Understand the relationship between firm growth and financial leverage. Time value of money concepts and their application to capital budgeting. Discuss how agricultural lenders acquire and use funds. Knowing all financial statements, flows and interaction between them. Knowing capital structure, liquidity, risk management, and DuPont analysis Knowing Long-term financial planning such as time value of money, capital budgeting, cost of financial capital, etc. Introduction of financial market for agriculture such as financial intermediation, and financial intermediaries serving agriculture Accounting Financial Accounting: knowing and interpret all financial statements, financial, operating, investment decision Knowing financial statements - income statement, balance sheet, statement of cash flow, etc., business, financial, and investment, operation decisions Reporting, and interpreting sales revenue, receivables, cash, cost of goods sold and inventory, property, plant, and equipment, natural resources, intangibles, liabilities, bonds, owners’ equity Managerial Accounting: managerial accounting concept and objectives, planning and control sales and costs, analysis of costs and profits. Financial Accounting and Reporting Concept: theories and concepts underlying financial accounting and reporting. Accounting Information System: Accounting system design and installation Cost Accounting: cost accumulation system, allocating product costs, planning and controlling cost, standard costing and profitability analysis. Statistic Applied Regression Analysis: Matrix algebra, simple linear regression, residual analysis techniques, multiple regression, dummy variables Econometric Methods: Application of econometric techniques to agricultural economic problems, theory and estimation of structural economic parameters. Economics Introduction to Macro Economics: The functioning and current problems of the aggregate economy: determination and analysis of national income, employment, inflation and stabilization; monetary and fiscal policy; and aspects of international interdependence. Intermediate Microeconomic: How the market system organizes economic activity and an evaluation of its performance. Principles of price theory de eloped and applied to the interactions of consumers, producers and resource owners in markets characterized by different degrees of competition. Intermediate Macroeconomic: Development of a theoretical framework for studying the determinants of national income, employment and general price level. Covered topics are national income accounting, consumption, investment, government spending and taxation, the supply of and demand for money; monetary, fiscal and incomes policies considered with regard to unemployment, inflation and economic growth. Mathematical Economics: Mathematical tools necessary for formulation and application of economic theory and economic models. Production Economics: Analysis of micro-static production economics problems; factor-product, factor-factor and product-product relationships; functional forms for technical unit and aggregate production functions; maximizing and minimizing choice rules; firm cost structure; scale relationships. International Agricultural Markets and Trade: Contemporary international agricultural trade theory and applications. Broaden students’ understanding of contemporary cultural and economic issues outside the U.S. that affect global demand. Gains from trade and the theory of comparative advantage. Agricultural Market Policy and Organization: Marketing firm decisions; structure, conduct and performance of agricultural industries; interregional trade theory; and government policies that influence decisions. Economics of Natural and Environmental Resource Policy: Economics of long term resource use with particular emphasis on agricultural and forestry problems. Methods for estimation of nonmarket prices. Cost benefits analysis of long term natural resource use and environmental policy. Elementary computer simulation of long term resource use and environmental policy. Planning and Policy for Development: Economics of market-based planning and policy analysis for developing countries, topics and tools in macro- and microeconomics of development, and social cost-benefit and project analysis with emphasis on agricultural and public policy. Hands-on application of econometrics, input-output analysis, and cost-benefit analysis using econometric software. International Agricultural Policy and Development: Global welfare analysis of national food and agricultural trade and development policies of developed and developing countries. Analysis of import demand systems using real world data and incorporating economic and demographic variables. Primary Data Analysis in Economic Research: Development and analysis of surveys and experiments designed to collect primary data for economic research. Basics of survey and experimental design, survey delivery, and sampling. Methods, economics, and econometrics of valuation methods including contingent valuation, experimental auctions, factor analysis, cluster analysis, and structural equations modeling, including limited dependent variable models such as the logit, probit, ordered probit, multinomial logit, tobit and intervalcensored regression. Rural Econ Development: This course covers concepts and theories of regional and community economics. We use input-output, economic base, simulation, budgeting, location, and routing formulas, etc. to advise local government on development planning. Quantitative methods in Agricultural Economics: Indices, graphics, budgeting, discounting, basic statistical measures, use of microcomputers, and price analysis. Basic background methods for some courses involving analysis Marketing and Management Production Marketing and Sales: Fundamentals of agricultural marketing management and planning applied to specific agricultural product (input and output) marketing problems. Institutional differences between agricultural and non-agricultural marketing environments. The role of the individual sales representative in a marketing and sales organization. Written and oral presentations of marketing and sales information required of all students. Strategy and Integration in Organization: integrate concepts from business concept core courses using tools such as simulation and cases. Get used to with planning model, policy model and strategy development.

Tên trường: Oklahoma State University, United State of America

Giai đoạn: 2010 -2013

Tên khoa: Master of Science in Economics

Địa chỉ: Hồ Chí Minh

Ghi chú học tập: Courses taken are included in Bachelor section Publication: Thien, Do. “World And United States Wheat Supply, Demand, Prices and A Pricing Model,” M.S. Thesis, 2010. Thien Do, Kim Anderson, B. Wade Brorsen. “The World’s Wheat Supply.” Oklahoma Cooperation Extension Service AGEC-620.

Tổ chức: Www.Lazada.vn

Giai đoạn: Feb 2012 -Present

Hình thức làm việc:

Chuyên môn: • Optimizing all digital marketing channels: Facebook, SEM GDN, Local admarket to meet desired ROI, revenue, and transactions • Design MS Access queries to automatically clean online marketing data from each channels and Google Analytics website for optimization • Building optimization models to optimize each channel ROI by effectively allocate spent to every ad based on impressions, clicks, visits, transactions, and revenue data • Building automate queries to clean up data for reporting • Reporting weekly sale performance of all channels to marketing director and central team in Singapore • Analyzing product performance to recommend buying and pricing team for purchasing right products and boosting them at right prices • Leading Facebook team to promote advertising campaigns via Facebook CPC and Facebook fan page to drive fan likes, brand interaction, and sales • Guiding Facebook executives to develop contents for CPC ads, and fan page posts in order to maximize fan likes, brand interaction, transactions and revenue with a give budget. • Supervising Facebook executives to write comments on post to handle customer complains, close the sale when we have buying signals • Guiding design team to design attractive pictures for Facebook CPC ads, and wall posts • Managing Facebook CPC ads, and Paid Post Ads

Tổ chức: Edge Pivotal

Giai đoạn: August 2010 -Feb 2012

Hình thức làm việc:

Chuyên môn: • Assisting clients to allocate project budget based on its performance • Conducting survey and making market research to have good knowledge of customers’ demographics, preference, etc. • Hiring and training marketing staffs • Brainstorming advertising activities for the campaigns • Developing marketing plan and strategy to determine the projects’ current situation, and next objective, strategy, and actions • Recommending clients the right mix of marketing tools for their current situations • Managing CRM programs to achieve switch, loyalty, and retention goals • Defining data structure for SQL database and analyzing the market insights from those data • Evaluating products’ performance • Evaluating the projects’ performance based on the target KPIs • Optimizing ad budget by efficiently allocate budget among ads that have most effective cost-per-click, cost-per-impression, or conversion rate • Advising digital executives to improve text, picture, keywords (for SEM) • Analyzing landing page attractiveness based on time spent on pages, number of visits, etc. • Constructing automating models to help digital executives generating recurrent reports, optimization faster

Tổ chức: Oklahoma State University

Giai đoạn: Aug 2008 -Feb 2010

Hình thức làm việc:

Chuyên môn: • Collecting wheat price, supply and demand data from UnitedState Department of Agriculture • Analyzing the data to forecast the price fluctuation, and trends • Building a statistical model using stock-to-use ratio to testify the result found • Reviewing farmers and millers’ financial statements • Evaluating their capital structure, liquidity to consult them on their risk management.

Tổ chức: Uniliver

Giai đoạn: Feb 2007 -August 2008

Hình thức làm việc:

Chuyên môn: • Analyze and identify efficient assortment as well as efficient Feb 07 – Aug 08 shelf arrangement for category business improvement • Align category strategy, market and customer scanned data to develop merchandising proposal • Organize scanned data, other information into reports, graphs and use them as a fact base for merchandising presentations to convince customers • Understand reasons for market fluctuations via scanned information and investigate causes through analysis, market visits and regular communication with Field Sales and Customer operational staffs • Prepare information or logistic support needed for Planogram development

Tổ chức: Quill Office Supply Corporation

Giai đoạn: Nov 2005 -Feb 2007

Hình thức làm việc:

Chuyên môn: • Analyzing potential benefit for different territories in Oklahoma State Region • Recruiting, training and overseeing other salespersons • Building a warm and friendly relationship with customer • Defining the needs of office supplies of customers and offering them the best value bundles • Building and maintaining customers’ satisfaction