Marketing Manager Huỳnh Hạnh Phúc | ứng viên tìm việc Quảng cáo/Marketing/PR tại Hồ Chí Minh

Tên trường: Victoria University

Giai đoạn: 2011 -2014

Tên khoa: Master

Địa chỉ: Hồ Chí Minh

Ghi chú học tập: Marketing Management Business strategy management Ethics management Business Administration Project management Innovation management

Tên trường: University Of Economics Ho Chi Minh City

Giai đoạn: 2009 -2012

Tên khoa: Bachelor

Địa chỉ: Hồ Chí Minh

Ghi chú học tập: Marketing management Brand management Service Marketing management Business to business management

Tên trường: Ac Nielsen

Giai đoạn: 2008 -2011

Tên khoa: Certificate Of Marketing Research

Địa chỉ: Hồ Chí Minh

Ghi chú học tập: Nghiên cứu marketing định tính và định lượng

Tổ chức: Kinh Bắc Tradinh And Investment Jsc

Giai đoạn: 11/2011 -8/2012

Hình thức làm việc:

Chuyên môn: Responsible: Plan and implement all marketing activities Mission: -Manage the employees in the marketing department: 8 people. -Plan and suggest the sales promotion and communication programs for the Bitburger restaurant chain (3 restaurants in Ho Chi Minh city) -Manage and build the brands: Bitburger and Kostritzer beer, which are the No.1 draught beer in German. -Propose the brand strategies, such as: build the Brand Identification System for these brands, and implement all above the line and below the line activities for raising the brand awareness. -Manage the distribution channels, such as OFF channels: wholesalers, detailers, super markets, convenient stores… and ON channels: luxury restaurants and hotels, bars, pubs, and the public restaurants. -Develop the new distribution channels in other provinces: Vung Tau, Da Nang, Da Lat, Phan Thiet and Binh Dinh. -Suggest and implement the sale promotion programs for all the distribution channels. -Do the market research to find out the customer needs and evaluate the brand awareness -Contact to the press agencies, advertising agencies and the suppliers (for the POS items) Key achievement: -Efficaciously change the segmentation, positioning and distribution strategy, so it makes these beer brands close to the target customer who are businessmen, high income and quality consciousness. -Effectively change the price strategy (decrease the price) in order to attract the customers easily. -Increase the number of ON distribution outlets from 5 restaurants into 60 restaurants within 4 months. -Successfully penetrate the new markets in Da Lat, Da Nang, and Vung Tau (the output is made up more than 30% whole market production) -Achieved the

Tổ chức: The Granary Restaurant

Giai đoạn: 2/2010 -10/2011

Hình thức làm việc:

Chuyên môn: Responsibility:Assist to the director to implement the marketing and PR campaigns Mission: -Built the Brand Identification System for The Granary brand in the local area -Suggested and carry out the Internet marketing: Google Adsword, Google maps, direct email, banner… -Managed the information on the firm’s website and implement the promotion on the social networks: Facebook, Linkedin, Twitter… -Built the monthly promotion campaigns: live music, function/events, lucky lottery, rewards… -Manage the customer information database and propose the exclusive sales promotion programs for them. Key Achievement: -Increased the monthly turnover up to 20% compare with the last 6 months in 2009 by developing the special function organizing offers. -Obtained exceed 500 loyal customer and built the loyal customer club for them. -Made the Granary brand become the first choice of restaurant and function organizing place for local people.

Tổ chức: Sai Gon Food Jsc

Giai đoạn: 1/2009 -1/2010

Hình thức làm việc:

Chuyên môn: Responsibility:Assist and report to Domestic Market Deputy Director and Marketing Manager Mission: -Cooperated Marketing Manager to establish yearly business objectives including sales, marketing budget, distribution channels’ sales, and so on -Identified customer demand by market research and planned to launch new products into target market -Had responsibility to establish press release and carry out PR activities -Decided the monthly or quarterly sales promotions programs for distribution channels Key Achievement -Built the first Customer relationship management system, set up the foundation for promoting via CRM system. -Planned and implemented to launch new product Lau Kim Chi in July. Changed current sales promotion program of line products and discount proportion. It caused to increase 13 percent of quarter sales. -Developed the new distribution channel at Ben Tre and Vinh Long province.