Marketing Manager Lý Nguyên Khương | ứng viên tìm việc Công nghệ thông tin tại Hồ Chí Minh

Tên trường: Kent Institute, Sydney Nsw

Giai đoạn: 2009 -2012

Tên khoa: Business Administration

Địa chỉ: Hồ Chí Minh

Ghi chú học tập: Business Administration major in Business Management

Tổ chức: Calvin Klein Head Office, Nsw Sydney

Giai đoạn: 07/2009 -12/2009

Hình thức làm việc:

Chuyên môn: ○ incharge events, PR, promotional programs and customers care ○ planning and executing the marketing programs of the years ○ designing promotional programs: Falling season, Xmas Eve, Pink Valentine ○ designing marketing materials: banners, brochures, catalogs, gift vouchers, websites contents. ○ doing visual merchandise and decorating for new showrooms

Tổ chức: Ata Architects

Giai đoạn: 02/2011 -02/2012

Hình thức làm việc:

Chuyên môn: _________________ About A.T.A Architects One of the top three Vietnamese Architecture Company, famous for hundreds of Concept Design. Some top projects in VN: M&C Tower, Robin City, Vietcombank tower, Eximbank tower, SECC Exhibition… A.T.A Architects operates its two offices in HCMC, one in Hanoi, one in Da Nang, one in Dallas-US _________________ SCOPE OF WORKS Event Leader 10th Anniversary, 2011 | Sustainable Design Seminar, 2011 | Mix use development seminar, 2011 Quang Ninh province Investment Conference, 2012 | Vietarc, 2012 Communication online marketing: skyscraper.com, bciasia.com, nhipcaudautu.vn, ata.vn social network marketing: Twitter, Facebook, LinkedIn Strategic Planning do Hanoi, HCMC, Da Nang, Quang Ninh market research segment and target potential customers consolidate brand positioning establish standard marketing mix strategy 7Ps – 7Cs, in progress plan marketing campaigns for 2011-2015, in progress _________________ PERFORMANCE increase revenue growth rate from 18% in 2010 to 22% in 2011 retain about 80% loyal customers collaborate with Business Development Department to achieve 4 new customers, with 2 new contracts signed worth over millions USD and 3 others in progress. _________________ PARTNERS collaborate with Dallas, USA office to build up relationship with top architecture firms: Gensler, HOK, HKS, Perkins + Wills, PCPA… (all mentioned partners are USA Top 50 Architecture Firms 2010) Suppliers, co-contractor: Kohler, Hafele, Gach Dong Tam Long An, Cara, Viet Hung, Apave… _________________ CLIENTS Saigon Tourist, Ben Thanh group, Tan Tao group, Vinaphone, Mobifone, Viettel, HTV, BIDV Banks, Eximbank, Gach Dong Tam, etc.

Tổ chức: Zalora

Giai đoạn: 02/2012 -present

Hình thức làm việc:

Chuyên môn: ________________ About ZALORA zalora.com Number 1 in Online Fashion Mall of Asia and Europe. It’s doing business in over 32 countries. Zalora is owned by ROCKET INTERNET Gmbh which is concurrently investing in Facebook.com, Groupon.com, Citydeals.com, owning LinkedIn, Zalanda and hundreds of fastest growing dot com companies. ________________ SCOPE OF WORKS leading Offline Team toward obtaining Marketing KPI: CPO usd0.5-1.0, conversion rate above 0.01, “last minute deals” and CPO deals to all suppliers, media channel, etc. via the following channel and activities Marketing works CPO deals and “Last Minutes Deals” to the biggest Fashion Magazines CPO deals to media partners: screen ads in Galaxy cinemas, BHD cinema, on air XoneFM, YAN TV, Yeah1, etc. P.O.P Marketing for free: displaying branding material such as counter cards, table stands, vouchers, posters, standees, etc. for FREE. Some partners: Gloria Jeans Coffee, The Coffee Bean & Tea Leaf, Wrap & Roll restaurant, Tous Les Jours bakery, Muoi Xiem restaurants, Terrace café, VUS school, VAS school, John Robert Powers, PL, etc. planning, directing and project management all the online & offline events: Hello Summer 2012, Facebook Tagging contest, Zalora beauty contest 2012, Fashion Night Out Business Development works building & developing all Marketing partnership by doing Business connection activities training Marketing teams the skills of dealing and making pitch for CPO deals ________________ PERFORMANCE leading offline CPO toward achieving usd0.5, BEST KPI IN ZALORA GLOBAL leading offline conversion rate almost equal to online one at 0.01 bring 600 orders for Zalora within first month of the projects PARTNERSHIP’S CPO DEALS ________________ PARTNERS partners of media CPO deals: Elle, Bazard, Her World, Dep, Galaxy cinema for screen ads and digital posters, BHD cinema for digital posters partners of f&b CPO deals: Gloria Jeans Coffee, John Robert Powers, PL, California Gym & Fitness Center, etc. partners of f&b ads for free: The Coffee Bean & Tea Leaf, Wrap & Roll restaurant, Tous Les Jours bakery, Muoi Xiem restaurants, Terrace café, VUS school, VAS school, Duong Minh language centers, etc. partners of "Last Minutes Deals": Mot & Cuoc Song, Dan Ong, Cosmopolitan

Tổ chức: Procter & Gamble, Sydney Nsw

Giai đoạn: 02/2009 -07/2009

Hình thức làm việc:

Chuyên môn: - Assist the Marketing Manager, Operation Manager, Product Manager (2 months/department) - Marketing duties: worked on media 2 campaigns; visualization assessment; content assessment - Operation duties: worked talent development projects