Search Specialist [Seo | Sem] Thúy Trần | ứng viên tìm việc Quảng cáo/Marketing/PR tại Hồ Chí Minh

Tên trường: Sai Gon University

Giai đoạn: 2013 -2016

Tên khoa: Bachelor of Information Technology

Địa chỉ: Hồ Chí Minh

Ghi chú học tập: Information Technology

Tổ chức: Hoang Nguyen Informatics

Giai đoạn: 6/2011 -6/2012

Hình thức làm việc:

Chuyên môn: Developing Web 2.0 applications based on PHP & MySQL and Open source.

Tổ chức: Project Lana

Giai đoạn: 6/2012 -Nay

Hình thức làm việc:

Chuyên môn: * SEO for Webtretho.com and Mgod.webtretho.com - Webtretho.com is a big site with nearly 10,000,000 visits/month. - Implementing optimizing site structure: Onpage factors; Internal linking system; Link Architecture ; Optimize tag landing page ... - Increase traffic, keywords ranking of Webtretho: After 4 month increase 800.000 visits - increase 8% compared to last year. * Management paid media channel for E-Commerce Project - E-Commerce Project: Beyeu.com, Lamdieu.com, Foreva.vn, 2en.vn, Mgod.webtretho.com - Structuring Adwords campaigns and controlling cost and budget. - Conduct keyword/segmentation research and analysis. - Maintain and optimize the creative, keyword bids, click through rates, impression share, quality score and other metrics to get the best CPC, CPA, Conversion. - Analyze accounts on an ongoing basis to develop strategies for keywords, adgroup/campaign structure, Re-marketing and Display. - Optimize performance of PPC ad copy, keywords and match types to improve. - Monitoring, Tracking, Measurement and compare the effectiveness of each advertising channel. - Data mining to learn customer behavior and suggested for further improvements. - Implementing re-marketing campaigns on each type of Webtretho audience for their respective B2C products. - Re-targeting on Facebook Exchange though Adroll. - Implementing Facebook Ads campaign. - Display Ads on Ad Network. - Other marketing activities.