Senior Marketing Executive - Assistant Manager Lý Ngọc Trang | ứng viên tìm việc Quảng cáo/Marketing/PR tại Hồ Chí Minh

Tên trường: University Of Minho, Portugal

Giai đoạn: 2012 -2015

Tên khoa: Master Of Marketing And Strategic Management

Địa chỉ: Hồ Chí Minh

Ghi chú học tập: Marketing Management and Service Marketing Ethical Social Marketing Marketing and International Strategy Research Method and Marketing Research Entrepreneurship Economic Innovation

Tên trường: Hcmc University Of Polytechnic

Giai đoạn: 2010 -2013

Tên khoa: Bachelor Of Industrial Management

Địa chỉ: Hồ Chí Minh

Ghi chú học tập: Production Management Project Management Marketing

Tổ chức: Oisp - Hcmc University Of Polytechnics

Giai đoạn: 11/2009 -9/2010

Hình thức làm việc:

Chuyên môn: - Plan, develop and implement marketing plan for International Program and MBA-Management Consulting International enrollment - Have responsible for content of press release, printed-ad, banner online, Google search engine and evaluate the effectiveness of each advertising channel - Explore and execute educational comprised product to student and his reference group - Build up and maintain potential student account for further direct marketing - Create program consultant manual and train customer service staff to advance direct sales - Contact and liaise with local high schools, festival of university entrance information and enterprises as channels for student recruitment - Establish and maintain relationship with media and promotion agency to maximize positive news - Evaluate customer feedbacks, external market conditions and competitors - Control monthly marketing expenditure, deal with agency’s contract and costs - Control, report the result of marketing activities and the effectiveness of marketing staff to director

Tổ chức: VNG Corporation

Giai đoạn: 11/2012 -Hiện tại

Hình thức làm việc:

Chuyên môn: - Marketing plan: design and execute short term and long term marketing plan for voice chat software product matched to company objective and direction. Assist with and deliver marketing information in a timely manner on behalf of the department - Marketing coordinator: coordinate with marketing team and other gaming product team with various tasks such as requirement, collateral development, customer satisfaction analysis, product development and service programs - Online marketing: plan and execute display ads, free and paid social media marketing, imprint to Facebook and Zingme account; PR and communication - POSM: facilitates all advertising, including booking and liaising with designers, creates leaflet, poster, banner and materials. - Event management: plan and execute online mini event for group, liaise with game product to participate offline tournament - Research and evaluation: create and conduct survey to customer behavior and expectation, new features, access Google Analytics, Operation Analysis Platform to spot problems and find effective marketing campaign - Marketing budget: control monthly marketing expenditure, report the result of marketing activities and the effectiveness of marketing staff to product manager KPI - New register: 300.000, achieve 100% target - Peak concurrent users: 8.450 achieve 150% target